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Whether your go-to clitoral vibrator has finally died (RIP) or you're shopping for your first wand vibrator, you'll want to turn to one of the best sex toy sites. When we say "best," we're talking about online stores with a wide variety of toys, fair prices, and bonus elements that make them stand out. For example, some adult toy shops have comprehensive sex education articles and guides to go with your toy. Other stores specifically focus on gender inclusivity. And then you have the retailers you might not even realize sell sex toys, like Amazon and Sephora. In addition to vibrators of all kinds — including rabbit vibes, remote-controlled ones, bullet vibrators, and couples' vibrators — you’ll also find things like lingerie, lubricants, anal toys, and kink products at the best sex toy shops we’ve highlighted. Sex Toys Spencers
Okay, enough foreplay. Here are our picks for where to buy sex toys online, from Target to Lovehoney to Babeland and beyond.
A sex toy from LELO is an investment in your self-care routine. The luxury sex toy retailer based out of Sweden features a wide variety of vibrators, including G-spot vibrators, clitoral devices, rabbit vibrators, and more. It's also got toys designed to be used by couples, and a few designed just for penis owners. LELO only releases one or two new products a year, meaning the team spends lots of time tailoring its high-end toys to be incredibly effective and boast a long battery life. LELO also has its own production facility, which ensures products are made with truly body-safe materials (and it certainly doesn't hurt that these sex toys are also velvety soft).
Why we love it: LELO is the sex toy industry's answer to the "quiet luxury" trend.
Standout toy: The Sona 2 Cruise is one of LELO's most popular items, which is probably not surprising to most. This sleek toy is designed with unique, clit-stimulating pulsation technology — meaning the pulses get more intense the more you press the device to your clit. It's 100% waterproof, making it the ideal shower or bath companion (though the brand recommends using it in drier circumstances with a water-based lube), and features 12 settings in all.
If you're interested in trying new sex toys but don't want to drop a ton of money, head to PinkCherry. It has an impressive variety of sex toys and it’s not uncommon to see vibrators and toys available for less than $5 — yes, seriously. Plus, your order ships in a discreet brown box with a return label that just says "Customer Service" so you don't feel awkward about your neighbors seeing it on your stoop.
Why we love it: PinkCherry doles out some of the lowest prices in the sex toy game.
Standout toy: Thought you couldn't get a quality bullet vibrator for less than $10? Think again because this petite 'n' pink CalExotics vibe is just $6 (and even cheaper when there's a sale going on). Sure, you'll need three replacement LR44 button cell batteries on hand (the first trio comes included with your purchase) but with just three intensities and one button at its base, this vibe couldn't be easier to use — or travel with.
Another popular option for where to buy sex toys online, Lovehoney also has a huge variety of vibrators, dildos, lubes, and more. The retailer also offers its own line of toys, which tend to have the same features as other sex toys at a lower price. Speaking of other brands, expect to find We-Vibe, Womanizer, Lovense, LELO, and others.
Why we love it: Who doesn't love affordable sex toys across more brands we can even name? Plus, Lovehoney has frequent sales of up to 90% off.
Standout toy: Lovehoney has its own line of sex toys that's definitely worth digging into. Case in point? The internet-famous Rose Clitoral Suction Stimulator. This cute toy is equipped with 10 pleasure air intensity levels as well as a travel lock, so it doesn't accidentally turn on in your baggage. It's become so popular that Lovehoney now offers 2-in-1 variations of the famous rose, including a G-spot vibrator and egg vibrator.
Dame, which advertises its products as "researched, developed, and designed by women," offers a wide variety of sex toys ranging from beginner-friendly to more adventurous. Each product page includes detailed information on the quietness, intensity, and vibration (e.g. "buzzy" versus "rumbly") of each toy — especially useful for first-time buyers who might need some guidance. That said, if you're expanding an already vast collection, you'll still find plenty to enjoy like the Eva, a hands-free vibrator that stimulates the clit, and the Pom, a small, flexible vibrator that can be used on the clit, nipples, or basically anywhere else on the body.
Why we love it: Dame creates beginner-friendly toys designed with vaginal pleasure in mind.
Standout toy: How cute is Miss—or rather, Dame Eva? Designed for partnered sex, this rather royal toy has two flexible arms that kind of work like a tension rod would — they tuck underneath the labia majora and then expand as you let go to keep itself in place, even during penetrative intercourse. Consider the pleasure gap closed.
ICYMI, Sephora now sells sex toys and other intimate wellness items including lubricants, massage candles, and more. You'll find a curated selection of vibrators from trendy celeb-backed brands including Maude, Dame, and Goop. And unlike other sex toy retailers, there’s nothing on the packaging that announces "Hi, I ordered a vibrator," if you'd rather not tip off your roommates or parents. Plus, you'll rack up Sephora Rewards points while you're shopping the (virtual) black and white aisles.
Why we love it: You can buy lipstick and a lipstick vibrator at the same time and it's all packaged discreetly.
Standout toy: "Almond mom" aside, Gwyneth Paltrow's brand Goop makes some chic sex toys that'll be the talk of the town — or, at least, between you and your partner. Viva la Vulva Vibrator is shaped like a rainbow so you can rock it back and forth to stimulate your clitoris, labia, and vaginal opening. Cycle through this extra-quiet motor's three speeds and seven functions to your liking. And, when it's not in use, it'll double as a piece of decor. (No one has to know.)
One of the biggest names in adult toy shops, Babeland has an incredible variety of sex toys. We're talking vibrators of all kinds, dildos, couples' toys, harnesses, BDSM kits, penis toys, and so much more. There's a toy for every budget, whether you’re trying to spend less than $20 or you're ready to splash out. Plus, Babeland frequently offers discount codes and slashes prices on popular brands like Womanizer or Good Vibrations. Our picks are two of Babeland's best sellers: the classic Hitachi body massager (a.k.a. vibrator) and the Happy Rabbit Cock Ring, which adds a little extra stimulation for both partners during sex.
Why we love it: Babeland is home to an extraordinary variety of toys for every budget.
Standout toy: Ah, the Magic Wand — one of the most famous sex toys out there, even if you're new to this world. First released in 1968, the original Magic Wand came with a cord, but now, you're not tethered to the bounds of said cord. This cordless version not only runs for three hours on a single charge (and shuts off automatically after 20 minutes of continuous use), but it boasts other updates, such as a quieter motor, smoother silicone head, and a combination of eight intensities and vibration patterns. Go to town, folks.
Unbound manages to make sexual wellness products incredibly approachable while keeping things kinky. On its website, you'll find toys like wand vibrators, glass dildos, anal vibrators, and thrusting vibrators alongside products like skin-friendly bondage tape, high-fashion handcuffs and a double-ended paddle. While you're waiting for your order to arrive, be sure to check out Unbound Magazine, which has tons of interesting features on topics ranging from endometriosis to getting your sex toys through TSA.
Why we love it: Unbound makes sexual education and kink accessible for everyone.
Standout toy: Let's start by saying Clutch has 120 (yes, you read that right) setting combinations between its independently functioning internal and external arms. This dual-stimulation vibrator is unlike any other toy we've experienced — you don't need to choose between thrusting and rumbly sensations because this does it all. Essentially, this toy mimics the sensation of penetrative sex and provides external stimulation on the clit or anywhere else you'd like it (the external arm is adjustable for this purpose).
Adult toy shop We-Vibe features a range of vibrators, but we have to say the most impressive features lie in the advanced tech. Many of the brand's vibrators can be controlled via a Bluetooth app, perfect for long-distance hookups. We-Vibe even offers a few wearable vibrators, so put one on and let your partner be in control if you're feeling daring. Of course, if you just want a vibrator for some solo self-care, there are still plenty of options worth exploring, like the We-Vibe Nova 2.
Why we love it: We-Vibe makes it easier than ever to incorporate vibrators into coupled sex.
Standout toy: The We-Vibe Chorus is one of our favorite luxury sex toys that we firmly believe is worth every dollar. This wearable device can be used during solo sessions or partnered sex as well as in conjunction with a strap-on, dildo, the list goes on. The wireless remote control is activated by a simple squeeze so you can shuffle through three intensity and seven vibration modes easily — even when you're in the moment. And thanks to the Bluetooth-connectable We-Vibe app, long-distance couples can also get in on the fun.
Good Vibrations was founded in 1977, but don't call it old-school. The woman-founded brand is all about inclusivity when it comes to sexual pleasure and education, so expect to find products for all bodies, along with non-judgemental sexual health resources. Whether you're "Brand Spankin' New," looking to "Up Your Game," or want to "Be Adventurous," there's a curated list of product recommendations for you. Need some more guidance? The brand works with a staff sexologist and a whole team of sexual educators you can contact through the website. At Good Vibrations, you'll find unique products like the Snail Vibe, which uses its unique shape to stimulate both internal and external erogenous zones, and the Triple Clit Flicker Vibrating Ring, a penis ring with a vibrating attachment to stimulate the clit.
Why we love it: The focus on inclusivity and guidance when it comes to sexual pleasure for all bodies.
Standout toy: Don't let the unique shape throw you off. The whisper-quiet Snail Vibe is designed like, well, a snail for good reason, as it provides synchronous stimulation of the clitoris and the vagina, thanks to two individual motors (each has five speeds and five modes.) There's a built-in control panel on the singular knob side that sets the power and vibration intensity for the internal vibe and clitoral vibe. You can insert the internal vibe as much as you'd like and the clitoral vibe (the suspended, apostrophe-like section) actually moves with you to make sure it's aligned with your clit. Genius? We think so.
If you're not feeling the candy-colored sex toys with innuendo-based names, Maude might be for you. These minimalist toys, lubes, and massage candles from the Allure editor-approved brand have an undeniably elegant feel to them. It's no wonder that Dakota Johnson is a co-creative director for this refined brand. You'll find a curated selection of vibrators meant to be used internally or externally, depending on your preferences. But don't be fooled by the understated branding — these toys are powerful. Why we love it: Maude is the sophisticate of sex toys.
Standout toy: If you're just starting to build out your collection, you simply can't go wrong the straightforwardly named Vibe, which is one of our top picks for beginner sex toys. This sleek device features just one button, which allows you to switch between three speeds, as well as a USB cable to recharge your tool. Trust us — you'll want to take this petite vibe with you, wherever you go.
The beauty of Target is that it carries practically everything, and sex toys are no exception — from affordable bullet vibes to luxury vibrators to penis rings. When you buy online, expect to see items from brands like LELO, Bloomi, and PlusOne, among others. Some sex toys are even available with same-day delivery for free with a Shipt membership or for a $10 fee. And since your items will ship in a normal Target box, no one has to know what’s inside.
Why we love it: Target offers sex toys for every budget, all in regular Bullseye packaging that won’t raise any eyebrows.
Standout toy: PlusOne is all about making sexual wellness accessible to the masses — hence, why it's at a big-box retailer like Target. Measuring just under six inches, the Vibrating Bullet is as discreet and portable as it gets. But, make no mistake, it has 10 vibration settings that'll knock your socks off, plus, a finger sleeve for even easier maneuvering.
Spectrum Boutique makes it a point to avoid gendering its products, operating on the belief that "everything in our store can be used by anybody." Customers can expect to find a curated selection of toys including thrusting vibrators, finger vibrators, and masturbation sleeves. The website also offers "Toy Guides," a.k.a. educational material if you're looking to learn more about a category like suction toys, anal toys, or impact toys.
Why we love it: Spectrum Boutique exhibits a sex-positive approach to shopping for sex toys.
Sex Toys For Him Standout toy: Tenga's Flex provides ripple after ripple of sensation, as it loosens and tightens with movement. This toy's malleable casing lets you squeeze, twist, and grip to your liking, so pressure ebbs and flows naturally. Just be sure to cover the air hole found at the top, so you can control the suction and pressure.